Meeting Shipping Demands

Electronic gaming software developers must be capable of manufacturing, warehousing, assembling, and delivering millions of copies of software games to retail channels to meet product demands. This can be challenging, particularly during peak sales periods.

The Challenge
A leading Bay Area gaming software developer could not meet its commitments to ship software games to its retail distribution channels during the Christmas season. The company's success and revenue stream were in jeopardy and the company's reputation and market share were at stake.

The MHA Solution
The software developer partnered with MHA Packaging to redesign the internal packaging structure, which enabled the turnkey manufacturer to assemble twice the number of units that it previously produced in the same amount of time.

The Result
By consistently fulfilling its shipping commitments to retail distribution channels, the company emerged as a worldwide leader in the software gaming industry. It reduced the cost of the structural package inserts by 30 percent over the previous design and significantly increased the company's profits.